About Me
Hi, I’m Apurva Aryan, a digital marketing enthusiast. Explore mock audits, content ideas, and brand breakdowns. Dive into real strategy experiments focusing on enhancing brand presence and engagement.
Areas of Expertise
CRM and Email Marketing
GA4 and Behaviour Insights
SEO Fundamentals
Brand and Digital Presence Review
Visual Communication Tools
Work Experience
Marketing Coordinator – KAY Services, UK
March 2024 – Present · Remote
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Developed and implemented digital marketing strategies to boost visibility.
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Created LinkedIn content and optimized for lead generation.
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Conducted SEO audits and competitor research.
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Tracked performance to refine outreach and engagement.
Team Leader
– Co-op
November 2021 – Present · London, UK
Self-Initiated Projects
– Marketing: Anything Everything
January 2025 – Ongoing
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Managed store operations and supported e-commerce activity.
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Led and trained a high-performing team.
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Supported sustainability and performance metrics initiatives.
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Created mock audits for real brands (Instagram, websites, content strategy)
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Explored fixes in bio clarity, storytelling, and user experience
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Designed growth concepts to showcase creative thinking and marketing impact
Marketing Tools
I use a mix of tools to audit, analyze, and improve brand performance across digital platforms:
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Google Analytics – for tracking website traffic and behavior.
SEMrush / SE Ranking – for keyword research, SEO audits, and competitor tracking.
Ubersuggest – for content and backlink ideas.
LinkedIn Marketing Tools – for organic content strategy and lead generation.
Canva – for content design, social media visuals, and mockups.
Meta Ads Library – to analyze competitor ad strategy.
Google Search Console – for indexing, crawl issues, and performance tracking.
Notion & Trello – for content planning and workflow management.