About Me
Hi, I’m Apurva Aryan, a digital marketing enthusiast. Explore mock audits, content ideas, and brand breakdowns. Dive into real strategy experiments focusing on enhancing brand presence and engagement.
Areas of Expertise
SEO audits and optimization.
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Brand positioning and messaging.
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Competitor and keyword research.
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Organic growth planning
Work Experience
Marketing Coordinator – KAY Services, UK
March 2024 – Present · Remote
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Developed and implemented digital marketing strategies to boost visibility.
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Created LinkedIn content and optimized for lead generation.
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Conducted SEO audits and competitor research.
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Tracked performance to refine outreach and engagement.
Team Leader
– Co-op
November 2021 – Present · London, UK
Self-Initiated Projects
– Marketing: Anything Everything
January 2025 – Ongoing
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Managed store operations and supported e-commerce activity.
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Led and trained a high-performing team.
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Supported sustainability and performance metrics initiatives.
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Created mock audits for real brands (Instagram, websites, content strategy)
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Explored fixes in bio clarity, storytelling, and user experience
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Designed growth concepts to showcase creative thinking and marketing impact
Marketing Tools
I use a mix of tools to audit, analyze, and improve brand performance across digital platforms:
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Google Analytics – for tracking website traffic and behavior.
SEMrush / SE Ranking – for keyword research, SEO audits, and competitor tracking.
Ubersuggest – for content and backlink ideas.
LinkedIn Marketing Tools – for organic content strategy and lead generation.
Canva – for content design, social media visuals, and mockups.
Meta Ads Library – to analyze competitor ad strategy.
Google Search Console – for indexing, crawl issues, and performance tracking.
Notion & Trello – for content planning and workflow management.