🚀 New Series: Brand Audits That Decode Marketing Success

Welcome to a new chapter on MAE Connect, where marketing meets meaning.

I’ve officially started a Brand Audit Series, diving into how brands position themselves, connect with their audiences, and dominate their markets. Whether you're a marketing student, a brand enthusiast, or a business owner looking for inspiration, this space is built for you.

🔍 What Are Brand Audits?

Brand audits are deep dives into a brand’s strategy, analyzing everything from its tone of voice, website, and social media to SEO, email marketing, visual identity, and market positioning. Think of them as a marketing X-ray, revealing what’s working, what’s not, and where there’s untapped potential.

✨ Why I Started This Series

As someone passionate about digital marketing and brand strategy, I wanted to go beyond theory and apply what I’ve learned from university to real-world observations. These audits aren’t just studies; they’re practice. They’re my way of staying sharp, building a portfolio, and hopefully helping others learn through real examples.

🔗 First Brand Audit: ASOS

The first audit features ASOS, a giant in online fashion. From their trend-driven approach to their user experience, I explore what makes ASOS resonate with its audience — and where it could evolve next.

👉 Click here to read the full ASOS Brand Audit 📌 What’s Coming Next?

I'll be covering more brands across fashion, tech, lifestyle, and even emerging startups, with a mix of critique, insights, and creative suggestions. Expect posts every 1–2 weeks!

If you’d like me to audit a specific brand or collaborate, feel free to reach out.

Stay tuned, stay curious,

Apurva Aryan

Marketing Enthusiast | Founder of MAE Connect 📩 Contact Me